Critical Media Group (formerly SheldonThinks) is run by a small team of people dedicated to the promotion of critical thinking and other methods of effective thinking. Through our affiliates program we intend to increase the readers understanding of critical thinking and its capacity to improve personal efficacy, self esteem and understanding.

The organisation was established by Andrew Sheldon in 2005 with a focus on investment advice, however over the years we have expanded our coverage to a broader range of issues. The website provide a framework for thinking which will allow readers to identify their values, as well as improving their capacity to develop strategies for achieving their goals.

This is a lifestyle, life coaching website in a sense. The difference being that life coaches have given up trying to do what they profess to educate people about, whilst we are actively doing these things, and developing strategies for overcoming obstacles as they arise.